![]() Such encouragement sounds a lot like the work a CRO does! At the same time, only 55% of those that saw revenues decrease report exec buy-in. According to the Revenue Marketing Report 2021, 78% of companies where revenues grow year on year report that their executive team encourages sales and marketing alignment. After all, research has shown that companies with aligned sales and marketing teams see more revenue growth.Īnd executive buy-in has a role to play in aligning sales and marketing. As a result, a CRO will be heavily involved in the marketing and sales teams. If a department has anything to do with generating revenue, it’s the CRO’s job to ensure they’re working together and that all the revenue streams across the company are optimized for growth. Their focus often transcends individual departments, aligning and unifying them on the common goal of revenue. What is a Chief Revenue Officer?Īs you might expect, a CRO is responsible for all things relating to revenue. As part of the objective to drive revenue, the role of Chief Revenue Officer (CRO) has grown in popularity.īut what exactly does a CRO do? How important are they? And do you need one to manage the revenue cycle at your company? Let’s find out. Companies are increasingly aware of the need for a dedicated focus on revenue growth. In tough economic times, new revenue is essential. ![]()
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January 2023
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